New !

January 2011
English Team Coaching, here they come! Details ->

November 2010
Partecipate every Thursday in Coaching Team…in Pink! The fantastic group of gals dedicated to the development of female potential, 360 degrees all around. Details ->

September 2010
Check the Glamour Lab...Patrizia is your tutor in the September issue! Please visit the Press section. View ->

July 2010
Follow Patrizia on ELLE ITALIA Forums sections:
Universo Donna "View ->" and Sorelle d'Italia "View ->"

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Retail Coach-staff solutions is the first strategic consultancy service dedicated exclusively to the Retail world of luxury goods.

It is trademark created by Patrizia Saolini, a former executive of some of the best known fashion houses quoted on the international market, who has developed a unique consultancy formula by combing her experience as a Retail Manager with the international methods of Cross Selling and Business Coaching.

Cross Selling is an activity to improve customer loyalty targeted at sales personnel, Business Coaching is a personal growth method geared at transforming the creativity of entrepreneurs into plans of action and the potential of co-workers into efficient group performance.

Retail Coach uses these tools, initially developed in the USA, to train the staff working for leading luxury brands, teaching them, on a day-to-day basis, to achieve and maintain the top-level professional standards necessary to foster the loyalty of the most exclusive customers on the market.

Well-informed, discerning customers who, when shopping for a luxury item, not only expect but are also entitled to more than just the basics, in short, an impeccable service consisting not only of those extra small courtesies but also a sincere interest on the part of the staff.

Although a warm reception and unforgettable service, positive interaction with customers and in-depth knowledge of all aspects of the product, should be the rule in luxury boutiques, they are, unfortunaTel:y, often an increasingly rare commodity. Sales personnel are not equipped with the necessary tools to offer the attention that allows them to “connect” with the customer in order to create a bond and thus ensure total customer satisfaction.

It is thus necessary to foster communication between the manufacturer of the brand label and the shop, to develop ongoing synergy among entrepreneurs, designers, store managers, buyers and visual merchandisers, responsible for human resources and the sales force.
If these individuals are not taught to work as a team, they might, unknowingly, delude the expectations of their customers, thus compromising corporate profitability.

"Assessing the level of strategic interaction among the staff is the first step for growth in the luxury retail sector with a view to ensuring positioning among the top retailers in the world”
(Patrizia Saolini – founder of Retail Coach)